Hendrick's Lunar Gin - Hendrick's

01 — Project details

We aimed to drive awareness and excitement for the launch of Hendrick's Lunar Gin - a limited release crafted by Master Distiller Lesley Gracie, featuring 11 botanicals.

02 — Creative process

As the world reopened after COVID-19, we timed the launch of Hendrick’s Lunar Gin with Australian Fashion Week, inviting top influencers, key journalists, and industry leaders to the Hendrick's Gin Parlour. Ambassador Luke Sanderson served cocktails, giving guests an exclusive first taste of this unique creation while they immersed themselves in the enchanting world of Hendrick's Gin. In addition, the launch of Hendrick's Lunar Gin coincided perfectly with the rare Lunar eclipse, helping news hooks to drive sales.

19

press and influencers

5

curated cocktails on offer

79

media placements

4

articles noting lunar eclipse