The Affordable Art Fair

01 — Project details

In 2019, The Affordable Art Fair (AAF) was marking its 20-year milestone of disrupting the art market. The aim was to showcase the Fair’s success in democratising art buying while increasing visitor numbers. The challenge was to differentiate and celebrate the Fair in a crowded art fair scene

02 — Creative process

Our Smart Imagination campaign, Discover the Joy of Art Collecting, aligned with the Fair’s mission to make art buying accessible and enjoyable. We targeted property owners and renters interested in interiors, positioning the Fair as the top destination for home artwork and art education.

Through strategic media and influencer engagement, we highlighted the founder’s disruptive vision. The campaign showcased the Fair as an accessible, family-friendly alternative to traditional art fairs.