Welcome To Country - Intrepid Travel
01 — Project details
Raise awareness and drive sales of Intrepid Travel’s new Aboriginal walking tours and trips, highlighting the new partnerships and educational tours on Aboriginal land.
02 — Creative process
To elevate First Nations tourism and align with The Voice referendum dialogue, we partnered Intrepid Travel with Welcome to Country for Indigenous Business Month. Taking the lead, I organised a media event with a walking tour led by Aunty Margret to highlight Eora Country’s history with key media alongside social media drives, interviews and competitions.
Achieved coverage across key media at a potential turning point in the Aboriginal community with The Voice vote pending.
21
press attendees
86%
sale-of walking tours in one month
4
key spokespeople in attendance on the day
24
free walking tours placed in partnership with Time Out Australia