WHOOP House - WHOOP

01 — Project details

We aimed to raise awareness of WHOOP, highlighting its unique focus on sleep, strain, and recovery— differentiating it from other fitness trackers.

02 — Creative process

Brought on board to lead this project, I was instrumental from concept to execution.

For this press-only initiative, we wanted to take guests on a journey highlighting the brand's USPs and ambassadors. Thus, WHOOP House was born.

The immersive morning event showcased sleep, strain, and recovery through expert talks and experiences. This included breathwork exercises, sleep advice, and recovery methods from sports stars.

03 — Results

The campaign raised brand awareness and boosted sales, securing attendees and coverage in top publications such as Forbes, Men’s Health, Esquire, DMarge and body+soul.

In addition, ongoing social media partnerships were secured with key influencers, as well as an ongoing media partnership with Men's Health Australia.